Not another DNS filter.
Pi-hole, NextDNS, AdGuard, Cloudflare Family — they all block ads or adult sites. None of them were built around the question that mattered most: how do we protect the human mind from a market that monetises attention?
Scroll horizontally to compare
| Feature | Guardino | Pi-hole | NextDNS | Cloudflare | AdGuard |
|---|---|---|---|---|---|
Setup time From signup to protected device | 60 seconds | 1–2 hours | 5 minutes | 2 minutes | 3 minutes |
Plug-and-play (no self-hosting) No Raspberry Pi or Linux server required | |||||
Ad & tracker blocking | |||||
Adult content filtering | |||||
Mind Shield — attention manipulation blocking Dopamine loops, dark patterns, infinite scroll triggers | |||||
Family Shield — per-child profiles Different rules for different members of the household | |||||
Digital Focus mode Schedule distraction blocks for deep work | |||||
Zero-log privacy guarantee We don't keep DNS queries longer than you ask us to | |||||
Encrypted DNS (DoH + DoT) | |||||
Mobile setup with QR code | |||||
Designed for non-technical parents | |||||
Starting price (consumer plan) | $0 | Free (DIY) | $1.99/mo | $0 | $2.49/mo |
Comparison reflects publicly documented feature sets at the time of writing. All competitor names are trademarks of their respective owners. We respect what these tools do well — we just wanted a different one.
Four reasons
Why people switch to Guardino.
Built around the attention crisis
Every competitor started as an ad-blocker or family content filter. We started by asking: why is the average teenager sleeping less, focusing less, and feeling worse? Our blocklists target the design patterns themselves, not just the ads.
Engineered for non-technical users
Pi-hole asks you to flash a Raspberry Pi. We ask you to scan one QR code. Five-year-olds set up Disney+ — your defence against manipulation should be at least that easy.
Per-person, not per-network
A six-year-old and a forty-year-old need different rules. Our DNS profiles bind to people, not router MAC addresses, so the protection follows your daughter to the babysitter's wifi.
A company that profits when you use us less
Most consumer tech wants more of your time. We want less. We charge a flat fee, never sell data, never gamify engagement. Our incentive is your peace, not your attention.
See it for yourself.
The Free plan covers a single device with full Mind Shield. No card. No commitment. Set it up in a minute and feel the difference within a day.
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